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Blogs

Definition: A Collaborative, Open Model For Information Exchange
Looking to inform and interact with your clients or potential clients? Why not set up a blog for you business.Word Press, Blog Spot, Blogger
Tips for writing a blog
- Use descriptive headlines
- Write in pyramid style: get to the point quickly, mention the core ideas, then fill in the details in later paragraphs
- Make posts easy to scan - some people will not read the full post if very long
- Make your opinion known
- Ask questions to promote interaction
- First links will be most clicked on - make this on the main information link
- Use key phrases in posts, categories and tags - this will help ensure Google ranks your blog high
- Talk in a language everyone will understand - people from all walks of life will visit your blog so ensure everyone can read and understand it
- Credit sources with links
- Look at your competitors
- Create static pages within your blog for the main sales messages
- Upload images & videos (use www.YouTube.com)
Spell check and reread before posting
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