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Web 2.0 – What's in it for you?Basic knowledge about the new participative web that can earn you revenueWeb 2.0 is a phrase coined by an advertising guy called Tim O’Reilly in 2003 that somehow seemed to catch on with both tekkies and web marketing gurus alike. Web 2.0 has nothing to do with technology per se but is a means of describing change in the way people use the web. Principally that change is from one of passive information gathering to participation. It is supported by a bunch of new technologies. But that’s not the point.Its critics (including Tim Berners-Lee, the acknowledged ‘father of the web’) say that web usage evolves and to name a new version of the web is not useful; most of the technologies cited by Web 2.0 have been around for ages anyway, and that hyping it up might bring about a second dot-bomb, encouraging organisations to embrace technology without sound business planning. Whichever side you take, web use is evolving fast and the concept of Web 2.0 can provide a useful framework for that vital business planning. So read our ‘what’s hot’ guide for the future of web users, follow the links to more detailed information, and make sure you keep pace with changing needs. What’s hot in Web 2.0?
What’s cold in Web 2.0?
5 things to do nowSo now you have the gist of what some people call Web 2.0 – what should you do?
Some SitesToGo Web 2.0 peopleThese guys take our awards for capturing the new participative web (and we know they never even heard of Web 2.0 til now, which says a lot about the need for this sort of label!)Top Dog award - John Toland Cavan Monaghan Rural DevelopmentJohn is the type of client we love – he pushes us into new and very different fields and rightly deserves this award for both creativity and energy. He wins this award for two very different sites.Talk Tourism– a community of more than 130 tourism providers that stretches well beyond the border area. Why Fáilte Ireland never did this is a mystery! The Goal project – an online e-learning project with video (arguably THE new web media) that is also published on YouTube – some like the fishing ones achieving almost cult status Runner up – Mairead Robinson Hotel Reviews IrelandTravel sites like IgoUgo and TripAdvisor have been around a long time but there are relatively few forums where professional reviewers can post reviews. More than a blog, this site is now a vital marketing tool for participating hotels like The Mills Inn, Ballyvourney, who feature their reviews prominently throughout their siteBest newcomer – The ladies of the Lshaped RoomBeing gay and female in Ireland is apparently quite difficult. Using the web to unite the community for dating, friendship and just plain old gossip is changing lives as well as being a very good example of Web 2.0 in practice. We also like the business model! |
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